Sport Group supports TEDxLausanneWomen 2024

The event that Reframed, Reclaimed and Reconnected in the Olympic Capital.

On 22 November 2024, the fourth edition of TEDxLausanneWomen took place at the SwissTech Convention Center, a high-tech venue in the Olympic Capital. Welcoming a forward-thinking crowd of over 1,000 women and men from sports federations, local and international businesses and NGOs, the event invited delegates to ‘Reframe. Reclaim, Reconnect’ around pressing topics from AI to health, inclusion and diversity to sport and mental resilience.

Inclusivity, diversity, innovation and empowerment

Sport Group was proud to support an event that is entirely volunteer-led and run. Sport Group’s marketing director, Richard Tattershaw, who attended the evening explained the impetus behind the partnership:

“It was our privilege as Sport Group to get behind this event. As an international company that invests in new technology, innovation, sport, health, and people, we share many of the same values as the TED brand.

We operate in a multitude of countries around the world and our highest priority is to create an inclusive, diverse, empowering culture where everyone can spark the highest level of innovation from a wide variety of different perspectives. TEDxLausanneWomen 2024 was a brilliant example of this in action and we were honoured to be part of it.”

“From technology to sport, the event covered a diverse range of topics that challenged old thinking and ignited new conversations.”

From new technology to fostering Olympic-level resilience

From technology, including the future of AI, to sport, where Swiss track and field star, Sarah Atcho gave a powerful talk about sparking Olympic-level resilience, the event covered a diverse range of topics that challenged old thinking and ignited new conversations.

Speakers from Auckland to Tennessee delivered talks available to all

Pioneering speakers came from all over the world - Auckland to Tennessee, London to New York – as well as from within Switzerland to share their words of inspiration and empowerment. Their talks will be made available on the TED.com platform over the coming months and we will reshare them as soon as they are available so colleagues, clients and partners can benefit from the powerful content delivered on the night.

Click here for more information about the event.