Sport Group embarks on a new era of corporate responsibility with EcoNation
Harnessing the power of play to achieve ESG goals
At the heart of Sport Group’s vision to transform sport and spaces is a belief in the power of play to transform communities and lives. In its latest partnership with EcoNation, a tech company that develops digital tools that empower people to make an impact for the climate, play takes on a whole new dimension.
Gamifying sustainability
Using gamification to educate and engage people in sustainable activities, EcoNation makes climate and sustainability impact simple, fun and auditable. Employee challenges and incentives are delivered through an intuitive app that supports individual and company actions. For each action, you earn ‘eco credits’ and vie to become an EcoHero within the organization.
“Through our work in sport and recreation, our team members around the world make their communities healthy and happier, so joining with EcoNation is a natural extension of this. We are very happy to be part of their program.”
Sport group’s first global employee event
The partnership aims to reinforce our commitment to a circular economy and further our ESG objectives. Engaging our employees to collectively champion this philosophy in the spirit of One Sport Group is a key goal of the partnership. To this end, the first global employee event, featuring a recycling competition and an award ceremony will take place on World Cleanup Day on September 20, 2024
A program for traceable net-zero impact
Traceability is at the heart of the initiative enabling impact to be quantified, validated and certified. Throughout the year Sport Group will be able to track, showcase and reward key sustainability achievements:
How many clean ups were held?
How many kilograms were recycled?
What other eco-friendly activities did we support as a team to accelerate a Circular Economy?
From traceable impact to CO₂ reduction and team engagement, having answers to these planet and, therefore, business-critical questions is a powerful step forward in making circularity commonplace and achieving crucial ESG goals.